The automotive world is in a revolution that presents itself as a new paradigm to define vehicles, a Software Define Vehicle. It is not the first Automotive disruption that this industry is facing in a century, remembering electronics replacing mechanical parts already decades ago. Today the software is expanding its presence exponentially, with the ultimate goal being to deliver a better customer experience and new digital services.
Embracing the software transformation means decoupling SW from HW, creating a new experience for the users, but also requiring an organization to reinvent themselves to adopt this new paradigm.
During this talk, you will hear from our experience, what is the truth behind the software define vehicle, and what are the pillars, expectations, and challenges currently faced to make them come true.