Origins of @EclipseJavaIDE and developer-oriented marketing

The account has become a source of daily tips on the Eclipse IDE used by thousands of developers every day. Every month we get between 300'000-350'000 impressions through Twitter alone. That's progress from our days with 4 followers some months ago and shows this was missing.

Sopot Cela is the one taking care of its strategy and will take us into a journey of how it came to be, how it is managed every day and what its plans are.

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