Workshop on Marketing Eclipse-based Products

Session Type: 
Tutorial [3.5 hours]

Schedule info

Please note: this workshop does not require pre-registration like the other sessions during this time slot.

Lots of organizations in the Eclipse community have created Eclipse-based products. Marketing these products is the next challenge. This workshop will investigate the current best practices for marketing technical and developer oriented products. The workshop format will included discussions and interaction amongst the participants but not a lot of slides. The goal will be to identify the best practices in topics such as social media, trade shows, press, content marketing (webinars, whitepapers, etc.) and others.