In grand style, The New York Times finally outed Fake Steve Jobs: it’s Dan Lyons, the popular tech columnist at Forbes . At his blog, fakesteve.blogspot.com, Lyons has captured the Zeitgeist, from perhaps the one place it is clearest—the point of view of Steve Jobs. In the tradition of Jonathan Swift and The Onion, he uses a pitch-perfect satirical style to deliver trenchant social commentary, reflecting on everything from the Cult of Steve and the rise of Apple ("Dude, I invented the friggin' iPhone. Perhaps you've heard of it!") to the ubiquitous influence of the tech industry on our everyday lives.
In his new book, Options: The Secret Life of Steve Jobs, he writes an epic takedown of Silicon Valley, Hollywood and Washington, D.C., as viewed by a central character who exists, to his immense self-satisfaction, at the crossroads of all three worlds: "It's like in one of those movies where a guy realizes he's got telekinetic powers and it's just too bad if he doesn't want them, he's got them. Likewise, I have this gift. It's who I am."
Dan Lyons is a senior editor at Forbes. His articles have also appeared in The New York Times Magazine, GQ, and The Boston Globe, and he is the author of two previous novels, The Last Good Man and Dog Days. Lyons also taught at the University of Michigan and the University of Toledo.