Marketing Eclipse in Europe: Knowledge Cafe

Susan Iwai (Codetrails )

Other, N&N · Symposia

This talk has been accepted but has not yet been assigned a time slot.

Marketing Eclipse in Europe is a unique opportunity owing to the Eclipse community, the conditions within European IT organizations and the customs and regulations for marketing and outreach in Europe. The goal of the Marketing (Unconference) Knowledge Cafe is to uncover the foundations of a marketing strategy, best practices and potential initiatives for the marketing component of the Eclipse membership and community in Europe. The format is intended to stimulate unconventional thinking and to forge a road ahead. We want to collectively learn about our priorities, needs and to brainstorm how we can innovate to promote Eclipse-based technology and business in Europe.

Susan is responsible for outreach and communications at EclipseSource. She has worked on Eclipse outreach since the early days of the project, including the first plug-in clinics and EclipseCon conferences, and on various website initiatives. Susan holds a Master’s degree in Applied Linguistics and is based near Darmstadt in Germany.

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