practices

Persona Non Grata - Don't forget the users when doing your designs!

Session Type: 
Standard [35 minutes]
Speakers

Who's your user? Do you really know? Can you make a good guess?

Pinning down some user characteristics using persona development techniques can save you time and money by offering a window into the minds of your potential users. More than that, by naming these individuals and making them actual pseudo-people, you have an easy point of reference you can come back to again and again.

Schedule info

Audience

Track: 
Community
Experience level: 
Intermediate
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