Make Money Fast! Market Your Killer App with the Eclipse Pulsar Initiative (formerly Eclipse Mobile Industry Working Group)

Lori Fraleigh

Eclipse Ecosystem - Business And Industry · Long - main stage  slideshare zip files
Tuesday, 15:30, 50 minutes | Theater

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A wildly successful application can turn a small company into a contender almost overnight. A good idea and a solid design are the first step and Eclipse-based mobile tools make it easy to develop, deploy, and debug, but there are other factors involved in getting your application into the hands of your customers.

Handset manufacturers, mobile operators, and online stores all have programs designed to deliver mobile applications to millions of customers. Sit in with a panel of mobile industry experts and learn how you can leverage their resources and bring your product to market.

Confirmed panelists for this session include:

  • Ed Schmit, Director of Enterprise Developer Programs, AT&T
  • Faraz Syed, Co-founder and CEO, DeviceAnywhere
  • Alma Rodoni, VP Distribution Services, Handmark
  • Elena Qian, Senior Manager, Partnership Management, Motorola
  • Dino Brusco, Senior Director, Developer Platforms and Services, Motorola

    Lori Fraleigh - Senior Manager, Application Environments and Developer Tools, Software Applications and Ecosystem, Motorola, Inc.

    Lori leads a team responsible for the development of SDKs, emulators, and tools for Motorola's handsets. Her team's primary focus is MOTODEV Studio, Motorola's Eclipse-based integrated development environment. Her team also engages with a variety of open source projects and drives the contribution of mobile frameworks to the Eclipse Foundation. Lori has been responsible for creating easy-to-use tools and development environments for device software developers for over 10 years.

    Lori has a M.S. degree in Electrical Engineering from Stanford University and a B.S. degree in Computer and Electrical Engineering from Purdue University.

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