What Traditional Businesses Can Learn About Developer Marketing From Open Source

Neelan Choksi (SpringSource)

Business · Long Talk

Thursday, 14:30, 50 minutes | Room 206 | Download in iCal Format

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Neelan Choksi

Open source has been able to create amazingly loyal developer communities while spending almost nothing on marketing. There are numerous lessons to learn from what open source has taught us about developer marketing that can be applied to all technology businesses, open source or not.

Many companies have tried to incorporate the same tactics as open source companies including blogs, forums, wikis, etc., but generally without much success. Many large companies have tried to jump into the open source fray through acquisitions, marketing spend, etc., but often without the same results as their often bootstrapped open source alternatives. In this talk, we will explore what really makes open source companies so successful at developer marketing and why you can't buy an open source community.

As Chief Operation Officer of SpringSource (formerly Interface21), Neelan Choksi focuses on operations of the business and broadening the company’s product and service portfolio around the popular Spring Framework. Choksi has spoken extensively about the business of open source and about entrepreneurship at a variety of events including the keynote at The Spring Experience, SpringOne, OSCON, BEAWorld San Francisco, South By Southwest Interactive, JAX India, Enterprise Open Source Conference, and a variety of other events. A graduate of MIT and the University of Chicago Graduate School of Business, Choksi is a successful entrepreneur with a strong track record of commercial success, most recently as the founder and President of SolarMetric, which was acquired by BEA Systems (NASDAQ: BEAS) in 2005. At BEA, Choksi was instrumental in the open sourcing of Kodo as OpenJPA. Prior to that, he worked for Andersen Consulting Strategic Services, Exxon Research & Engineering and the often-publicized MIT Blackjack team.

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