How to market your Eclipse project when you don’t have a marketing budget

Mary Ruddy (SocialPhysics.org (in her day job, Mary is the founder of Meristic, Inc.))

Business · Short Talk
Presentation
Tuesday, 16:50, 10 minutes | Room 203/204 | Download in iCal Format

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Mary Ruddy

A true life story based on my experience with the Higgins project featuring tales about working with press, analysts, partners and Eclipse Marketing.

Mary serves as the Higgins project co-lead. Through her work in business development and software for CRM, e-commerce and PLM she has come to see the need for open, user-centric systems that enable people to manage their own profile and relationship information; and is assembling the organizations and individuals to bring this vision to reality. Mary is the founder of Meristic, Inc. and co-founder of socialphysics.org. Previously Mary was a VP at Parity Communications, Inc. Prior to that, she was VP Strategic Marketing at PTC and VP Advanced Products at Pegasystems. Mary has a degree in Mathematics from Smith College and a MSM from MIT.

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