An important part of the Eclipse success has been due to the great community support. Developers talking to developers is how the Eclipse community has grown. As new Eclipse projects are created, new communities will also emerge. In this session, we will discuss some of the things that can be done to encourage community growth around an Eclipse, or any, open source project. The focus will be on how to create aconversation that educates potential users about your project. This session should be of interest to people that are trying to grow the acceptance of a project. A lot of the content will also be applicable to individuals marketing commercial products to software developers.