Joel on Software in Person

Joel Spolsky (Fog Creek Software)

Developer Track · Keynote

Wednesday, 8:30, one hour | Ballroom ABGH iCal

Joel Spolsky

Too many teams create very decent products that, nonetheless, fail to rise above the crowd and truly capture the popular imagination. They are surprised when their superior products are mostly ignored by the marketplace, which seems to be captivated by some other shiny geegaw thatÂ’s functionally inferior and more expensive. In many product categories, from software to consumer electronics, the product with the most market share is often more expensive and less functional than the number two product. IÂ’ll explore why this happens and suggest some ways to design a Â“blue chipÂ” product that people love.

Joel Spolsky is a globally-recognized expert on the software development process. His website Joel on Software (www.joelonsoftware.com) is popular with software developers around the world and has been translated into over thirty languages. As the founder of Fog Creek Software in New York City, he created FogBugz, a popular project management system for software teams. Joel has worked at Microsoft, where he designed VBA as a member of the Excel team, and at Juno Online Services, developing an Internet client used by millions. He has written two books: User Interface Design for Programmers (Apress, 2001) and Joel on Software (Apress, 2004). Joel holds a BS from Yale in Computer Science. Before college he served in the Israeli Defense Forces as a paratrooper, and he was one of the founders of Kibbutz Hanaton.

Joel on Software in Person

Joel Spolsky (Fog Creek Software)

Developer Track · Keynote

Wednesday, 8:30, one hour | Ballroom ABGH iCal

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